all work
CRM-Integrated Client Portal
A CRM-integrated client portal combining a WordPress frontend with custom API integration and synchronized CRM data.
2
connected systems
↔
bi-directional synchronization
API
custom integration layer
CRM
Pipedrive integration
The problem
Customer portals and CRMs often become separate sources of information. Manual data duplication creates inconsistency and prevents the customer experience from staying connected to the business system.
//What I built
- Customer-facing portal using WordPress and Elementor.
- Custom API wrapper connecting the portal to Pipedrive.
- Bi-directional data synchronization.
- Integration logic connecting customer-facing workflows with CRM records.
- A dedicated integration layer separating CRM communication from the frontend.
//Architecture highlights
- WordPress and Elementor provide the portal presentation layer.
- Custom API wrapper abstracts communication with Pipedrive.
- Bi-directional synchronization keeps the two systems connected.
- The integration layer isolates CRM-specific logic from the frontend experience.
//The AI layer
- AI is not a core component of this project. The primary engineering focus is API integration, synchronization, and CRM architecture.
//Impact
- Connects a customer portal directly to an operational CRM.
- Reduces manual duplication between systems.
- Demonstrates practical API architecture and third-party system integration.
WordPressElementorPipedriveCustom APIREST APIsCRM Integration